Ah, mobile marketing. There are a million different ways that this latest, greatest marketing method is defined, and just as many ways that it can be used. With so many different opinions surrounding mobile marketing, you might be wondering where to start. Follow these tips to get started.
You can begin by constructing a proper database. Prevent yourself from just simply adding in cell phone numbers straight into a mobile marketing database. It is important to acquire permission from your potential customers & users before implementing any type of database with their personal information. You can either offer customers the ability to sign up online or let them text in a code; ideally, you should make both options available.
Random Messages
Don’t send random messages to your customers. Respect your customers’ attention by always giving them useful content when you send out messages. Random messages can annoy people and reflect poorly on your business. You will actually lose customers if your messages aren’t advantageous to them. Customers like relevance, not jokes or other nonsense.
Don’t forget to use QR codes on your printed advertisements to appeal to smartphone users. If your customer has a smartphone, they can use these codes to unlock special content or deals. Have the codes printed on posters, brochures, business cards and catalogs. A QR code is a good way to immediately engage a potential customer who is interested by a printed ad.
Mobile marketing messages should be brief and easily understood. Get your message across quickly so customers are sure to absorb it.
Changes in your market will dictate changes in your customer base. You can gain or lose customers based on outside influences that you cannot control. Outdated or irrelevant technology can actually hurt your business, so it is important to remain up-to-date on new developments to maintain a competitive edge.
Make sure you send text messages at reasonable times. Even your very best customer will be irritated by receiving a text message in the early morning or late at night, no matter what the message says.
Make sure your first campaign is successful before you start a new mobile marketing campaign. In this case, you should measure your campaign’s success by its longevity and not the number of sales it produces. Use what you learn from making your campaign last to build your next campaign.
Make attempts to go viral in order to ensure your advertisements are seen by many people. The power of your mobile campaign is multiplied if your customers like your content enough to share it with their friends.
The greatest mobile marketers use progressive strategies so that they can continue up the mobile ladder. This should be your strategy as well. Keep trends going, such as texting to calling to videos and so on so that you can continually expand your network through social interaction. Use all that you have.
You should link your website to your social media site to get more exposure. Customers probably will not search for you, however they may check you out on a social networking site.
As your business begins to develop a new mobile app, remember that it must be relevant to your target market and user-friendly. An app which doesn’t actually serve a purpose will be overlooked and ignored.
No matter how advanced cellphones get, you should remember that web navigation is never going to be as easy on a phone as it is with a computer. If you have a mobile marketing campaign, you want both home and mobile users to view your page easily, so optimize it for mobile devices, even if it looks a bit simplistic on a computer.
Mobile Marketing
Location is the key to effective mobile marketing. Mobile marketing can tell where you are, which is unique in marketing. This means that you can target advertisements based on location, which is something most other ads can’t do. With some creative thinking, you can find ways for your company to benefit and profit from location awareness.
Use your standard website to your advantage. You can easily boost the traffic on your mobile site by advertising their existence on your standard site. When regular customers see this on your website they will be able to see that they can also connect with you when they are traveling.
Mobile Marketing Campaign
A key tip to having an effective mobile marketing campaign is to conduct a usability test first, before going live. If your messages don’t reach your customers for some reason or are otherwise ineffective, perhaps as a result of technical problems or illegibility, you will fail in achieving the goal of your mobile marketing campaign. First, send it to your coworkers to see what they think.
Mobile marketing is an interesting subject. There are a range of opinions on how to successfully market a business, and there are also differing needs from business to business. What is helpful to one company may be useless to another. The tips in this article should help you get started.